MEDIA ALERT

Contact: Courtney Feider

208-830-6416

taste@adrianandsabine.com

 

POPULAR BOISE EVENT REDEFINES MISSION AND MOVES TO KETCHUM

 

BOISE, ID (JANUARY 16, 2018) Taste & Craft, formerly known as Taste208, was Idaho’s first beer, wine and spirits event.  It has been a well-known spring celebration in Boise since 2010.  In 2018, founders of the event have decided to close the Boise event, moving their efforts to Wood River Valley during the Trailing of the Sheep Festival in October 2018.   Taste & Craft | Ketchum will premier during the popular festival on Thursday night, October 11, 2018.

 

“We started Taste & Craft to support a new and growing craft beer, wine, and spirits scene in Boise.  With the food & beverage experience reaching maturity in Boise, we have been looking for the right chance to engage a new community in partnerships and to work with a non-profit that develops strong community connections.  The opportunity to move to Wood River and open during such an extraordinary festival was one we couldn’t pass up,” said Courtney Feider, Founder of Taste & Craft.   

 

About the transition from Boise to Ketchum:

Though the Taste & Craft event has maintained its popularity since 2010, the founding team came to the realization that the next chapter of the event wasn’t about expansion but about connecting with a new community in need of growth with the help of the event.  After almost a year of conversations with the Trailing of the Sheep organization, it was clear that they were the right non-profit and that Ketchum was the right destination. 

 

Taste & Craft will customize the Ketchum event to fit the Trailing of the Sheep Festival.  Details will be published in March, 2018 along with Early Bird tickets.  Vendors from the Boise event who want to grow their presence in Ketchum are welcome to apply for one of a limited number of vendor spaces.  Fans of the Boise event who are interested in Early Bird specials and discounts can join the Taste & Craft  mailing list to receive information. 

 

About Trailing of the Sheep Festival:

The Trailing of the Sheep event began in the early 1990s, the Peavey family invited people to meet for coffee at a local café to learn about the sheep’s annual fall migration and then “trail” with them through the Valley.  This was a chance for all to learn about the historic tradition of moving the sheep in an effort to minimize conflicts between users of the bike path and the sheep.  Along the way, they shared stories of a rich history, heritage, and the culture of the Wood River Valley.  The people loved it.  In 1996, the full Trailing of the Sheep Festival was officially born.

 

Celebrating its 22nd year in 2018, the Festival has expanded a great deal but the intent to connect community with history, rich culture, entertainment, and education remains the same.  Over the years, the Trailing of the Sheep Festival has garnered its share of top accolades including being recognized as one of the Top Ten Fall Festivals in the World by msn.com travel, Top Ten US Fall Festivals by smartertravel.com, Top Animal Festivals in the World and Top Ten Fall Festivals by USA Today, One of the Greatest Cultural Events in the West by Northwest Travel and is the recipient of the Idaho Governor’s Award for Cultural Heritage and Cultural Tourism.

The Festival is five days of nonstop family events including multicultural performers, storytelling, culinary events and cooking classes, a Wool Festival, Championship Sheepdog Trials, a Sheepherders’ Ball and the Big Sheep Parade with 1,500 sheep trailing down Main Street in Ketchum, Idaho.  And, now, a hosted event by Taste & Craft featuring hearty food and craft made cocktails, will premier. 

In 2017, the combined attendance at the five-day Festival topped 25,000 with people coming from around the country and around the world. The economic impact to the Valley during the Festival is estimated at $4.5 million.

 

What: Taste & Craft | Ketchum (at Trailing of the Sheep)

When: Thursday, October 11, 2018

Where: Location and Time TBA March 2018

Tickets: Available March 2018

For Early Bird Information & Discounts: http://tastecraftevent.com/signup/

Nonprofit Beneficiary: Trailing of the Sheep Festival

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To Get Involved: 

Interested vendors can contact the Taste & Craft Vendor Managers at taste@adrianandsabine.com.   

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